Policy consulting for health & wellness brands.

FDA & FTC warning letters last forever.
Facebook suspensions kill accounts.
Don't fall victim!

Trust me. I can help you reword almost any message in a compliant way so that you stay off the FDA & FTC radars, and in Facebook's good graces. 

I'll help keep these guys in their ivory towers and away from your business...

Facebook

Facebook's policies can get confusing. Suspensions are hard to reverse, and re-seasoning the algorithms after a suspension costs a ton of ad spend and bad performance. Plus, hidden penalties can hurt you in the auction without you even knowing!

FDA

The FDA has gotten much smarter. They know how to find your non-indexed landing pages, your Facebook ads, and they'll even buy your product and subscribe to your email list! Are you really ready for the FDA to see everything you send to your list?

FTC

The FTC is on a crusade. No company is too small... or too big for their wrath. If you make an unsubstantiated claim, they will find you, they will write to you, and make you want to cry. It's like Liam Neeson on your ass, but with the full weight of the US federal government.

 

About Dovi

First and foremost, I am a performance marketer.

I worked with some of the biggest direct response offers in the world. Nucific, Gundry MD, Organifi, Athletic Greens, Metabolic Sherpa, and many others.

I am also a compliance expert with 8 years of protecting health & wellness funnels. Everything from weight loss, to diabetes, to fitness, to pet foods.

And because I'm a performance marketer, I can bring a level of copywriting and 'creativity' that lawyers simply cannot. 

Honestly? Compliance is super annoying, but it's also super important. So eat the frog and reach out today, or you might be forced to bite the bullet tomorrow.

 

Services

Compliance Reviews

This is a review of a funnel. I'll highlight and explain any issues, and work with your team to clean it up until you are happy with the balance of compliance and powerful copy.

Substantiation Dossiers

This is a file to keep on hand with all the evidence you have backing up a claim. Substantiation dossiers must meet certain quality standards, and compiling one is a huge project. My methodology will get this done for you at a fraction of the standard cost.

Copywriting & Creativity

This is when I rely on my eight years as a performance marketer to help you find solutions to your compliance challenges. I can help you lower your compliance risk through strategy or new messaging directions.

Testimonials

"Dovi's compliance reviews helped keep Facebook happy so that we could focus on scaling our offers, and the insights we got by working together helped our internal team understand Facebook's nuanced health policies better.

Marc Stockman - Metabolic Sherpa

""Dovi is the Michael Jordan of compliance.

Caleb O'Dowd - OG marketing titan

"Training with Dovi was one of the best investments I’ve ever made. Compliance-ready copy is VERY challenging, and Dovi knows all the secrets. I consider this VITAL training for any copywriter or marketer writing for and/or running traffic.

Jon Benson - Legendary copywriter and creator of the VSL

""Dovi was instrumental in editing several of our sales pages and video scripts to ensure compliance with Facebook requirements.

Craig Collins - Mindful Health

The first ever client-facing Facebook compliance training. Me (top right) with 8 members of Facebook's compliance team.